# Before & Better: WYLD Gallery

**The original homepage opened with a wide image and text, but the artwork itself — WYLD’s strongest selling point — was pushed further down the page.** Visitors weren’t immediately immersed in the vibrant, authentic Native American pieces the gallery is known for. WPSimplifyd restructured the homepage to lead with the collection, creating a striking, shop-ready experience that celebrates Indigenous art and inspires action.

### Before

### Better

## Improvements

WPSimplifyd made focused upgrades to boost visual impact and conversions:

- Lead with a high-impact hero image of artwork to create an instant connection with visitors.
- Added a clear, benefit-driven headline and subheadline that highlight authenticity, artist support, and cultural value.
- Introduced a prominent “Shop Now” CTA above the fold to shorten the path to purchase.
- Created a featured artwork grid that showcases a curated selection and encourages exploration.
- Balanced dark and light backgrounds to make the art pop and improve readability.
- Refined copy to focus on WYLD’s unique position and curated quality.

These updates reflect “ [Phase 3: Improve](/content/services/index.html)” in WPSimplifyd’s [four-phase growth process](/content/services/index.html): Maintain → Evaluate → Improve → Grow. The refresh was quick to launch and maximized WYLD’s most powerful asset: its art.

[Get Started](/content/services/index.html)